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AJ Koontz

AJ Koontz

Florida, USA
Sociologist by training, coach by choice, goat yoga teacher by surprise. I research identity, authenticity and what it mans to author a life from Florida, always with an emotional support book nearby.
The Comfort and the Catch

The Comfort and the Catch

On crystals, tarot, and the wellness aesthetic that arrived exactly when we needed it—and what it can cost us to let it in.
AJ Koontz 20 Apr 2026
The Unfinishable Self

The Unfinishable Self

On achievement anxiety, the women who carry it, and a system that was never designed to let them rest.
AJ Koontz 16 Apr 2026
You Are Not a Final Draft

You Are Not a Final Draft

The self-help industry wants to sell you transformation-complete. Here's why staying unfinished might be the most honest thing you can do.
AJ Koontz 11 Apr 2026

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Drafting our way through life, together.